E-commerce is rising, but ever thought why exactly your audience wants to buy online? Despite the fact that the idea of retail stores remains to be very popular?
Even though businesses spend plenty of time trying to define their buyer personas and ideal customers, they often overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a thought processes that either encourages these to complete a purchase or drives them away to another retailer. For example, products using a big price often face an issue in selling online. And then there are goods that people may want to get a feel of before purchasing.
But while using changing times, e-commerce has turned into a way of life and businesses have realized a way to suffice the decision-making needs from the customers.
1. Wide range of products to pick from
Having an online store will give you an opportunity to get at night shelf space issues and will include more inventory in your business.
While it could seem like a challenge to most retail business holders, the possibility of being offered an array of products on the web is one from the primary reasons behind the shift to digital shopping. More and more people today search for brands online instead of stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all those products
Today, there are a number of people who visit physical stores to check on a product, its size, quality as well as other aspects. But not many of them make the purchase out there stores. They tend to discover the same product online instead.
The reason being, the expectation of your competitive pricing. These customers are commonly known as bargain hunters.
If you can, offer competitive pricing for your products as compared with that at the physical stores. You could also elect to put a couple of products on every range, available for sale to draw the attention of bargain hunters.
For example, Snapdeal provides a 'deal with the day' - where the pricing of merchandise is considerably low in comparison to what they would cost to get. This makes the customers can use think they may be bagging much, as well as the sense of urgency around the deal enhances the number of conversions.
3. Reviews from other online shoppers
According to Internet Retailer, 62% of customers look for online reviews on something or service before purchasing it.
In physical stores, it can be impossible for a shopper to understand other industry is saying about the products - especially with the sales people ensuring they hear outright the good. And that's another excuse, why they prefer click reference.
Offer reviews, ratings or customer testimonials on your products and display them clearly for the product pages. The better the rating, the greater are the likelihood of it to trade.
4. Ability to compare prices
Moving derived from one of brand store to a different can be really tedious. On the other hand, switching sites to compare prices of merchandise from different brands is easier. Apart from the reviews given on different websites, prices would be the next thing that customers search for.
The simplest way of doing so is displaying a genuine price as well as the price you are offering. It becomes easier for these phones notice the difference, so because of this, the chances of them seeking to other retail internet vendors become a lot lesser.
For example, should you be running a winter sale, ensure you display the initial price, the proportion of your offering along with the new price about the product pages. And don't forget to highlight the offer in your homepage too.
5. Saving a lot of time
Traveling to stores that are not close by because you want to purchase from a certain brand, could be a put-off. That is the reason why most customers seek to online stores instead. The ability to flick through the products and purchase what they want, from wherever they are, saves them plenty of time.
But what these customers generally look for is the efficiency of delivery that a web-based retail store offers. Be it a 'next day delivery', '48 hours delivery' or possibly a 'standard delivery within seven days of order', keep the delivery information absolutely clear. And if possible, let them have the ability to choose their delivery date.